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Privacy Policy

Vossen Privacy Policy: 

At Vossen, we want to be transparent with the information we collect and how it’s collected. We also want to let you know how we share and protect information about you - because you are our priority. By interacting with Vossen through our website, products, and services, you consent to the use of information that is collected or submitted as described in this privacy policy. 

This Privacy Policy covers our U.S. stores and online experiences.

Types of Information Collected:


Mailing address

Email address

Credit/debit card number

Purchase/return/exchange information

Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)

How you use our sites, search terms, pages you visit on

Media Information (e.g., Advertising engagement in social, digital, and broadcast media)

IP Address

Language Preferences

Demographics (e.g., age, sex)

Images (e.g., when you upload photos)

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

When do we Collect your Personal Information?

  • Participate in surveys, competitions, promotions or certain discounts/coupons
  • Purchase products and services from us, online, over the phone, or at an affiliated store
  • Make a return or exchange
  • Access our websites. (To find out more about the use of cookies and how you can manage them, please read our Cookie Policy)
  • Create an online account 
  • Contact our customer services team in store, online or over the phone
  • Interact with us on social media (by mentioning/tagging us or by contacting us directly)
  • Interact with our websites, such as when you visit our websites on a device, enable location-based features, or click on sponsored links or third-party advertisements on our websites or on other websites and online services
  • Interact with emails we send you
  • Fill out a product registration form
  • Subscribe to our email list

How Is Your Information Collected?

You Provide It to Us

We collect information that you enter yourself on our digital platforms or give to us in other ways (e.g., when you order on, purchase a product in a Vossen affiliated store or sign up for emails). 

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a returning Vossen customer. This allows us to provide you with a personalized experience regardless of how you interact with us – online, at affiliate stores, mobile, etc. 

In order to provide you with the best Vossen experience possible, we also use automated information collection technologies for reporting and analysis purposes. This helps us get to know you better. We examine metrics such as how you are shopping on our website, the performance of our marketing efforts, and your response to those marketing efforts.

Third-party Automated Collection

We and our service providers use anonymous identifiers such as cookies and other technologies to collect and store certain types of information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) whenever you interact with us or third-parties that use our services.

We also allow third-party companies (e.g., Google) to place tags on our digital properties once approved through our tagging process. The tags may collect information from your interactions on Our Privacy Policy does not cover these third-party companies. Please contact these third-party companies (e.g., Google) directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags. 

How Is Your Information Used?

Information we collect is used for a variety of purposes, including activities such as: processing transactions, helping our customer service members resolve issues, identifying fraud and improving our services. In addition, information we collect improves your experience by delivering more personalized interactions and advertising in digital (e.g.,, other online sites) and social media (e.g., Facebook, Pinterest), as well as video platforms.

We also use information we collect for reporting and analysis purposes. We examine metrics such as how you are shopping on our website, the performance of our marketing efforts and your response to those marketing efforts.

Our Purposes (including but not limited to marketing)

  • Deliver deals, mobile offers newsletters, in-store receipt messages, emails, mobile messages, targeted advertising and social media notifications
  • Provide interactive features of the website, such as product reviews, send marketing communications and other information regarding products, services and promotions
  • Administer promotions and surveys
  • Cross-context and cross-device linking
  • Interest based advertising
  • Improve customer experiences
  • Conduct research and analysis
  • Personalize content, including using your image
  • Perform other business activities as needed, or as described elsewhere in this policy

Product and Service Fulfillment

  • Fulfill and manage purchases, orders, payments, and returns/exchanges
  • Respond to requests for information about our products and services in our affiliate stores to otherwise serve you
  • Connect with you regarding customer service via our contact center, or on social media or internet chat platforms. 
  • Award and fulfill benefits associated with use of our services
  • Administer sweepstakes and contests
  • Conduct a transaction where we collect information required by law (for example, age-restricted purchases)
  • Allow you to, using our mobile site: find a store nearest to your location, provide product ratings and reviews, track your orders, update information, etc

Cross-Device Linking

We may also link your various devices so that content you see on one device can result in a relevant experience on another device. This allows us to deliver more personalized and consistent advertising to you. For example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your mobile phone; if you add an item to your cart on through your mobile device, but leave without purchasing the item, we may be able to show you that item in your checkout on another device.

Interest Based Advertising

Vossen participates in interest-based advertising (IBA), also known as online behavioral advertising (OBA). We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research.

User Experience Information

In order to improve customer online and mobile shopping experiences, help with fraud identification, and assist our customer service representatives in resolving issues customers may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.

Social Media

Vossen engages with customers on multiple social media platforms (e.g., Facebook, Twitter, Instagram, and Pinterest). If you contact us on one of our social media platforms, request customer service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Ads

We may display targeted ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics.  For example, we may target customers who have expressed an interest in shopping for towels, robes, throws, etc.  See the policies of each social media platform for additional information about these types of ads.

Prevention of Fraud and Other Harm

Prevent fraudulent transactions, monitor against theft and otherwise protect our customers and our business (e.g., product recalls).

Legal Compliance

For example, assist law enforcement and respond to legal/regulatory inquiries

How Is Your Information Shared?

Vossen Subsidiaries and Affiliates

We share the information we collect within Vossen America, which includes all Vossen subsidiaries and affiliates. Vossen America may use the information to offer you products and services that may be of interest to you. Vossen America owns and operates Vossen websites.

Service Providers

We may share the information we collect with companies that provide support services to us (such as printers, email providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, coupon delivery vendors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions. We limit information shared with service providers to what is necessary to fulfill the services.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our customers or others.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Sharing Non-identifiable or Aggregate Information With Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our Guests. We also may retain a copy of that customer information.

What Choices Do You Have?


If you do not wish to receive promotional emails from us, email us at You also have the ability to unsubscribe from promotional emails via the unsubscribe link included in each promotional email. In some cases we may provide an unsubscribe link within an operational email (e.g., Customer surveys).

Text Messages

We may send text messages you have consented to receive. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive text messages if you are subscribed to other text lists. If at any time you have questions about the text messages, text "HELP". After you send "HELP" we will respond with instructions on how to use our service as well as how to unsubscribe. Message and data rates may apply.


You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.

Cookies, Tracking, and Interest-Based Advertising

The help function of your browser should contain instructions on how to set your device to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features. 

To opt-out of our interest-based advertising for Vossen’s goods and services or those of another party, online and in third-party mobile applications, email us at

Do Not Track

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt-out of interest-based advertising (see above for opt-out information).

Other Web Site Analytics Services

Analytics services such as Google Analytics services that analyze information regarding visits to our websites and mobile application(s). They use cookies, web beacons, recorded interactions and other tracking mechanisms to collect this information.

To learn more about Google’s privacy practices, click here. To access and use the Google Analytics Opt-out Browser Add-on, click here.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Please regularly check for updates. You can tell if the Privacy Policy has changed by checking the revision date that appears above. If we change this Privacy Policy in a material way, we will provide appropriate notice to you. By using our website, you agree to accept the terms of this Privacy Policy as stated at the time you use them.